In addition, some images may already have alt text, especially if you downloaded them from the internet. Keep it succinct (ideally, no more than around 125 characters).Screen readers can identify visuals in a document, so there is no need to start with “A picture of…” or other redundant phrases.Be specific rather than generic (e.g., “A parrot” may describe the image, but “A blue and gold macaw extending its right wing” tells us far more).But there are a few other considerations to keep in mind: The simple answer is to describe what it depicts in relation to the surrounding text. What should you use as alt text for images, though? And how can you add alt text in Microsoft Word and Google Docs? Let’s take a look. But it’s also vital if you’re using images or charts in a document and you want it to be accessible. Screen reader tools use it to describe images for visually impaired users.Īlt text is therefore crucial for websites. Search engines check alt text for keywords, so it can boost SEO.Alt Text in Microsoft Word and Google DocsĪlternative text (also known as “alt text,” “alt tags,” or “alt descriptions”) is text that appears in place of an image on a website if it fails to load (or if you hover the cursor over it).
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